Radiance Redefined: Cora Fee – Illuminate YourBeauty Journey.

In the execution phase, we emphasized three key aspects: visual upgrade, packaging design, and promotional activities. Visually, we ingeniously fused German medical tradition with elements of modern fashion, breaking free from conventional image constraints. The product packaging adopts a simple and elegant design, incorporating youthful elements to enhance visibility in the market. In terms of promotional activities, we leveraged social media platforms to interact with consumers, disseminate brand philosophy, and establish an online community for a more comprehensive brand experience.

Through meticulous competitor analysis, we formulated a strategic plan for brand localization. The concept revolves around preserving the brand's original tone while infusing Cora Fee with a younger and more fashionable visual identity. With the core philosophy of "幸福肌感，光彩未来," we seamlessly blend traditional medical beauty with modernfashion, creating a brand image that seamlessly combines traditional quality  with contemporary trends.

The primary challenges for the brand include maintaining its traditional image while evolving to appeal to a younger audience. Additionally, identifying a unique competitive advantage in the competitive Chinese market is crucial for Cora Fee's success.