In the design of Martini's beach bar, our goal is to infuse the essence of Martini's brand into the trendy and youthful beaches of Wanning, creating a space that exudes the charm of an Italian summer day. By merging Italian dolce vita culture with the emerging beach lifestyle in China, we've achieved a collision of creativity that captures the spirit of Martini in a unique coastal setting.
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Throughout the design process, our main challenge was harmonizing Martini's classic brand and Italian culture with the beach lifestyle of Wanning while maintaining brand consistency. We aimed to create a space that is both distinctive and fashionable, allowing customers to immerse themselves in the cultural and spiritual essence represented by Martini.
During the execution of the conceptual design, we prioritized respecting Martini's brand visual guidelines while introducing innovative elements in the realm of fashion. By incorporating elements from the Italian dolce vita culture into the unique landscapes of Wanning, we seamlessly integrated the classic branding elements, colors, and forms. The result is a captivating space that reflects Martini's cultural heritage in a fresh and appealing way.
