We build brands that make noise for generations ⏳

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Who we work with:

We´re best at:

→ Founders
→ C-Suite Leaders
→ CMO / Brand Manager
→ Innovation Teams
→ Senior Managers
→ Brand Teams
→ Marketing Teams

→ Strategic clarity & approach
→ Leadership alignment
→ Driving innovation
→ Ownable positioning
→ Launching brands
→ Defining purpose
→ Brand definition


We provide value, positioning and business to our clients through the design, creation and management of brands to generate unique and memorable brand experiences.

Brand Strategy:

Brand Identity:

Brand Activation:

→ Research & Insights
→ Branding Positioning
→ Brand Architecture
→ Brand Culture & DNA
→ Brand Story
→ Big Idea

→ Visual Identity System
→ Verbal Identity Kit
→ Brand Guidelines
→ Sound Identity
→ Naming & Nomenclature
→ Packaging & Unboxing

→ Employee Activation
→ Brand Campaigns
→ Website Design (UX UI)
→ Copywriting
→ Go-To-Market Plans
→ Launch & Rollout

UX UI & Tech

We are interlocutors in the digital transformation of our clients. We work to get quality digital products, always from an innovative base.

Strategy & Design:



→ Research
→ UX UI audit & design
→ Innovation consulting
→ Product Strategy
→ Websites and mobile apps
→ E-Commerce
→ Visual design
→ Prototyping & testing

→ Backend / API Integrations / CMS
→ Responsive development
→ iOS / Android native apps
→ Rapid prototyping
→ GFW & 备案

→ Copywriting
→ Video
→ Animation
→ Iconography
→ 2D / 3D graphics

Digital branding & Marketing

With a team of both local international experts, we understand what is required to help you give your brand a unique voice in the competitive market.

Digital Strategy:

Art Direction:


→ Brand Strategy & Roadmaps
→ Brand Positioning & Architecture
→ IMC Strategy

→ Brand Visual Identity & Tone
→ Campaign Development
→ Asset Production  (Graphic, Video, 3D, Motion Design)

→ IMC Management
→ Social Media Management (WeChat, Weibo, Tik Tok, Little Redbook etc.)
→ KOL & KOC Management

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Our Values 

Room 1707 is branding and design agency based in Shanghai, China, founded by a group of “Creative Partners” and talents from all over the world who process passion for launching, rejuvenating and propelling brands.

We believe that a strong brand vision, identity and strategy can transform your business. At Room 1707, we have a group of creators and designers, we provide the essentials for your business success through creativity, honesty and consistency.

There isn ́t a one-size-fits-all formula for success. From startups just finding their feet, to established companies with decades of brand history, we shape our team and process around each client.
Let´s talk

We turn cultural value into company value 💼