Sichuan Citizen & Bar Basil

Shanghai, CHINA

UX UI Design

Brand expression

Digital strategic consulting

User experience (UX)

Interface design (UI)

Development: front and back-end

Web analytics and optimization

Data and reporting

After 10 years of success as a must-try restaurant with authentic yet original cuisine together with fresh cocktail selections high-lighted by the signature drink Basil Drop, Sichuan Citizen relocates to the historical and trendy French concession neiborhood with a brand new space, within which a section fully dedicated to its cocktail lovers and named Bar Basil after the signature drink Basil Drop.


We created new internet content, website and a series of visuals for events promoting Bar Basil and giving it an identity that reinvented classic Chinese elements with tasty, trendy appeal.