Consumer Experience Management (CEM)
Research & Investigation
Cabify has a problem regarding their services, they cannot improve the rating related to their app given by their users.
To do this, we carry out a consumer experience (CEM) project to analyze the user's jorney since they know the app until they are a user and where we could improve the experience and eliminate the pain points. After making a study of each type of consumer and developing a storyboard identifying the journey of each one, we designed different strategies, actions and improvements regarding the Cabify service.
This is the video that summarizes all the actions and improvements we had design.