Cheap Trip

Barcelona, SPAIN

Branding

Brand consulting

Brand creation

Brand expression

Imagine an online travel agency that speaks the language of the young generation and targets their need:
 

Maximize the quality of travel experience while go easy on the bills.

The name itself speaks to the budget price consideration of its consumers. We built a brand identity around the values “smart, quality and fun”. We wanted to deliver this message in a way that breaks the traditional stereotype that cheap equals low quality, while putting the power to make the smart choice in the hands of their customers. 

A complete visual was designed for campaigns and travel merchandises as well.