Imagine an online travel agency that speaks the language of the young generation and targets their need:
Maximize the quality of travel experience while go easy on the bills.
The name itself speaks to the budget price consideration of its consumers. We built a brand identity around the values “smart, quality and fun”. We wanted to deliver this message in a way that breaks the traditional stereotype that cheap equals low quality, while putting the power to make the smart choice in the hands of their customers.
A complete visual was designed for campaigns and travel merchandises as well.