Shanghai, CHINA

Branding & UX/UI Design

Brand expression

Digital strategic consulting

User experience (UX)

Interface design (UI)

Development: front and back-end

Web analytics and optimization

Data and reporting

ASL Global, headquartered in Amsterdam, the Netherlands, is a global logistic service company founded with the goal of becoming one of the most hi-tech, customer centric and trusted logistics service providers in the world, supported by their own logistic software.

Being a Chinese founded company, they needed a whole new brand to attract the new potential customers from Europe and become competitive and trustworthy in the new market.